The annual event was organised by the Sai Gon Giai Phong newspaper in response to the “Vietnamese people prioritise Vietnamese goods” campaign.
It aims to encourage businesses to build up prestigious, high-quality Vietnamese brand names and to build a consumption culture among Vietnamese people.
Over 1,000 readers and consumers participated in the programme to select the best businesses for the award.
According to the organising board, 23 brand names have won the recognition for five to ten consecutive years including Saigontourist, Co.opmart, New World Hotel, Vietnam Airlines, and Big C.
