This year’s summit is under the theme ‘Breakthrough Maketing: New Case Studies from Harvard’, with a talk with professor John Quelch from Havard Business School.
Key issues discussed during the forum include identifying businesses' strengths and weaknesses, updating businesses on integration opportunities and challenges, and helping them learn from domestic and foreign firms so that they could develop their brand after establishing a strong position in the local market.
The highlight of the event is the ‘Digital marketing’ issue, which has proved to be vital as a bridge bringing Vietnamese brand names to international markets. The marketing tool is expected to be strongly developed in Vietnam in the near future as it enables the quick launch of new products and access to niche markets. In this context, traditional advertisements should be integrated into digital marketing to better develop brand names.
The Vietnam CEO Summit 2016 attracted the participation of more than 350 Vietnamese businesses from the Top 500 biggest firms (VNR500), Top 500 fast development firms (FAST 500), Best Prospect 500 and Top 1,000 biggest tax payers.
The annual event aims to connect businesses’ leaders, specialists in Vietnam and international partners to exchange experiences to develop the local market and better integrate into the global market.
