Mia Group and Kaira Clan to build digital platform system for Vietnamese agriculture

On the occasion of the Vietnam - France Business Forum, in the presence of Prime Minister Pham Minh Chinh, Mia Group (Vietnam) and Kaira Clan Group (Finland) have signed a Memorandum of Understanding (MOU) in Paris, on November 4, with the goal of cooperation to develop the next phase of the "Vietnam Fruit Map".

An MoU on three strategic projects with a total estimated value of up to EUR 15 million.
An MoU on three strategic projects with a total estimated value of up to EUR 15 million.

The two sides will promote cooperation in investing in digital transformation, applying the most modern organic agricultural technology to improve the productivity and production ofclean products, establish the quality standards of Europe, and promote the utilisation and export of agricultural products in the immediate future of Vietnamese fruit.

The planned investment will total around EUR10 million to EUR 15 million within five years.

The project consists of three main components: Building a system of standards - a system of quality management laboratories for the entire process according to the highest standards of Europe, applied in Vietnam; Technology transfer- consulting, support, and participation in deploying smart agricultural applications (Smart Agri) in agricultural and fruit production; and Building a digital portal - a digital business intelligence platform providing research information, synchronously connecting all stages in the entire process of product production and consumption of agriculture and fruit (supply chain).

Mia Group is a company specialising in trading, importing, and exporting fruits which has many years of experience with Vietnamese cooperatives and farmers, and has a lot of experience in approaching and cooperating with partners in countries with advanced agricultural industries in Europe, and Japan. Mia Group’s team has the aspiration to change the way agriculture is approached, while contributing to the development of the country in general and Vietnam’s agriculture in particular.

Kaira Clan is a Finnish-based company. A country that is famous for its modern technology and the most highly developed agroforestry in the world. Kaira Clan has many years of experience, strong potential and has gathered many great experts in their large network of partners around the world in the fields of agriculture and high technology.

On the sidelines of the signing ceremony, the two sides exchanged specific action plans to quickly implement this agreement.