This is the first time that farmers have built their own "brand" to consume agricultural products in the digital environment.
As part of activities within the framework of the cooperation programme "Vietnamese products e-stall" between the Sendo e-commerce platform and the Vietnam e-Commerce and Digital Economy Agency (IDEA) under the Ministry of Industry and Trade, the programme is considered to be a bridge between cooperatives and farmers in the provinces with consumers across the country.
The programme has selected a variety of products to be sold on the Sendo e-commerce platform, including Son La plum, Dak Lak avocado, Bac Giang lychee, Vinh Long purple sweet potato and Hai Duong lychee.
As the message of this market is "from the garden to the table", the orders of farm products by customers will be harvested by farmers from the growing area, packed according to the specifications under the guidance of the specialist, and shipped directly to the buyers. There is no intermediate stage, so the products have both attractive pricing and high freshness.
According to a representative of the IDEA, with the expectation of spreading the message “Vietnamese people prioritise using Vietnamese goods” or "Vietnamese people love Vietnamese agricultural products", the IDEA will coordinate with e-commerce platforms to continue implementing programmes to support online consumption for many other agricultural products in all regions of the country.
The "Vietnamese farm produce e-market" is taking place on the Sendo e-commerce platform from June 21 to June 26 at https://www.sendo.vn/su-kien/nong-san-book.
Consumers can directly access the above address to order high-quality agricultural products, with a direct connection to gardeners. The products are committed to meet Vietgap, Global Gap standards, labelled with traceability stamps, and certified for food hygiene and safety.
The programme is also offering 7,000 discount codes of up to VND50,000 per order when paying with Zalopay.
