He described Canada as an attractive market for businesses around the world, with annual import revenues of close to US$ 500 billion.
Canadian Ambassador to Vietnam David Devine said co-operation between the two countries had developed continuously since they established diplomatic ties 40 years ago, especially in the field of trade.
Vietnam mainly exports seafood, cashew nuts, coffee, footwear, timber products and spare parts to Canada, while importing machinery, equipment, and cattle food.
Building consumer trust should be a priority for Vietnamese businesses and is an important factor to entering the highly competitive market, the Ambassador suggested.
Local entrepreneurs should build a website that is user-friendly and rich in content, as well as creating links between trade partners, he added.
Experts said agencies such as the VCCI and the Ministry of Industry and Trade, and other associations needed to work harder to promote bilateral trade and strengthen delegation exchanges in a bid to forge links between the two business communities.
Last year, two-way trade reached close to US$ 2 billion.
