Nhan said the buy local campaign has been positively received in HCMC, helping to change the shopping behaviour of consumers.
According to a report by the HCMC authorities, nearly three fourths of the city’s residents say Vietnamese goods take priority when shopping and more than 63% say they at one time or more advised family members and friends to buy locally produced goods.
The city currently has 37 commercial centres, 175 supermarkets, 723 convenient stores and 240 traditional markets with nearly 90% of their goods made by domestic companies.
In 2014, the city earmarked VND8.3 trillion (US$390 million) for the price stabilisation programme that aims to offer low-priced goods to consumers at nearly 8,500 outlet throughout the city.
Since its launch in 2009, the Vietnamese People Prioritise Vietnamese Goods programme, has helped change consumers’ attitudes towards locally made products and enhance the competitiveness of domestic enterprises.
