Programme launched to boost consumption of Vietnamese goods

The fourth “Vietnamese Goods Identification - Proud of Vietnamese Goods” programme 2018 will enter a new period of development, with the focus on promoting linkages between producers and distributers for product and market development.

Vietnamese products showcased at the event (Photo: laodong.vn)
Vietnamese products showcased at the event (Photo: laodong.vn)

The information was announced at the launch ceremony of the “Vietnamese Goods Identification - Proud of Vietnamese Goods” programme 2018 and the Vietnamese Goods Development Partners Conference held by the Ministry of Industry and Trade (MoIT) in Ho Chi Minh City on October 11.

According to the MoIT, the annual programme on identifying Vietnamese Goods has attracted the attention of a large number of Vietnamese consumers, contributing to boosting the use of Vietnamese goods.

Deputy Minister of Industry and Trade Do Thang Hai said that the MoIT will continue to hold various activities promoting the linkages between all types of enterprises in order to enhance the competitiveness of Vietnamese goods.

Director of the MoIT's Domestic Market Department Tran Duy Dong noted that the ministry will also concentrate on promoting the consumption of local specialities and products of small and medium-sized enterprises through distribution channels.

Dong added that the market share of Vietnamese goods is expected to rise to over 80% at distribution channels by 2020.

More than 100 of the 400 firms participating in the programme held exhibitions on their products and services, including large corporations such as the Electricity of Vietnam and the Vietnam Oil and Gas Group.