The event has attracted the participation of roughly 150 franchise models, and 50 technology-equipment companies from 14 countries, including Vietnam, the Republic of Korea, Malaysia, Singapore, Thailand, Japan, and Canada.
Apart from displaying and introducing products, the event features business matching programmes and training courses, seminars on retail and franchise activities.
Jang Ho Keun, a representative of the organiser Coex Vietnam, said the company collaborates with Retail and Franchise Asia to hold the VIETRF as an annual event for businesses to meet with experts in law, finance, realty, retail, and others to get retail and franchise market updates.
VIETRF is the only trade show about retail-related technologies & franchise businesses in Vietnam that attracts more than 30,000 visitors every year.
According to last year’s exhibitor survey, 92 percent of exhibitors indicated that they were satisfied with the exhibition and the results, and 81 percent of exhibitors indicated that they would participate in the show again.
On the same course and at the same venue, Coffee Expo Vietnam 2018 is underway, featuring popular brands such as Mr.Brown Coffee, Vinacafe, and Nestcafe, as well as suppliers of coffee machines and barista tools such as Vovos Corporation and Cubes Asia Co., Ltd.
It is hosted by Coex Vietnam, the Vietnam Coffee and Cocoa Association (VICOFA), and the Vietnam National Trade Fair & Advertising JSC (Vinexad).
According to Vinexad general director, Nguyen Khac Luan, the coffee chain model in Vietnam attains a growth of approximately 7 percent annually, however, each brand needs to develop distinctive products and consistent quality in its franchises.
