Vietnamese firms to introduce products at South African supermarkets

The Department of Asian-African Markets under the Ministry of Industry and Trade plans to organise a business delegation to South Africa from May 8-16 where they will introduce Vietnamese agricultural products at local supermarkets.

Vietnam’s farm produce and other goods will be promoted at the event.
Vietnam’s farm produce and other goods will be promoted at the event.

Vietnam’s farm produce, including rice, coffee, tea, processed food, beverage, apparel, stationery, aquatic products, home appliances and leather footwear will be promoted at supermarkets Advance Cash & Carry and Shoprite.

In addition, the delegation will study the local market, meet with partners and importers and hold workshops in Cape Town and Johannesburg cities.

Experts said the activity is an opportunity for Vietnamese firms to showcase their goods and directly meet up for possible partnerships with their South African partners.

South Africa is the biggest trade partner of Vietnam in Africa, with bilateral trade exceeding US$1 billion in 2018.

Last year, Vietnam exported to South Africa about US$724 million worth of products, which included mobile phones and components, machines, peppercorn, coffee, apparel, and footwear.

Meanwhile, the country imported US$386 million worth of goods from South Africa such as plastic materials, metal, fruits, garment-textile materials, and chemical products, among others.