Recently, Trung Nguyen Legend has launched an additional option for coffee trade enthusiasts with a policy of free-of-charge brand franchising and a completely different business model.
Accordingly, with three cooperation packages costing between VND65 million (US$2,800) and VND175 million (US$7,540) and various grounds, startup enthusiasts or those who want to start a coffee business could choose from the forms of business that suit their needs.
Together with the rights to use the coffee brand identification system, E-Coffee’s partners will be trained on the products and services, as well as on how to run and manage a store. Particularly, the Industry 4.0-integrated management solution based on the high-tech POS platform will help franchisees to manage all the activities of their stores, from sales to marketing and customer care.
 |
Many partners sign business contracts with Trung Nguyen E-Coffee at the seminar.
Trung Nguyen E-Coffee currently has more than 100 coffee products that have been long well-known and highly favoured in the market, from roasted and soluble coffee, roasted coffee beans to roasted coffee tablets. At the same time, Trung Nguyen provides the systems of machinery, equipment and tools related to coffee. More than 100 book titles in the life-changing bookcase are also provided aiming to promote entrepreneurial aspiration and inspire success to each individual, especially within the younger generation.
This can be a viable and effective solution for those who love to start a business but do not know where to start, thanks to the advantageous support at an affordable cost.
After four months of its inception, Trung Nguyen E-Coffee has now developed 154 shops nationwide and signed nearly 400 contracts, more than 100 of which were inked during the Saturday seminar alone.
 |
Customers explore information about Trung Nguyen’s coffee products.
In addition, Trung Nguyen E-Coffee has implemented cooperation with 1,000 convenience store chains, while cooperating to open points in the chain of stops of famous tourist routes across Vietnam.
At present, Trung Nguyen Legend’s products have been exported to many countries around the world, and are very popular among cafe lovers, especially in the key markets such as the United States, Russia, some European nations, China and the Republic of Korea, contributing to affirming the quality and brand of Vietnamese coffee, towards occupying and expanding the international markets.
