Hanoi launches promotion programme to boost consumption

The Hanoi Department of Industry and Trade launched a concentrated promotion programme on June 12 in a bid to promote consumption after the COVID-19 pandemic.

Chairman of Hanoi People’s Committee Nguyen Duc Chung presents flowers to enterprises participating in the programme.
Chairman of Hanoi People’s Committee Nguyen Duc Chung presents flowers to enterprises participating in the programme.

The programme is part of a series of domestic stimulus events in Hanoi in order to remove difficulties for businesses, reduce inventories, stimulate consumption, and increase goods and service revenue in 2020.

The programme entitled “60 golden days – bustling shopping” will be held throughout June, July and November with a number of attractive promotional events.

Vice Chairman of Hanoi People’s Committee Nguyen Van Suu said that the programme is being held in a large scale with the participation of a large number of enterprises from all economic sectors in Hanoi.

Notably, more than 600 enterprises are participating in the programme who have registered nearly 800 promotional events with discounts of up to 70%.

It is expected that thousands of enterprises will participate in the programme by the end of July.

A series of promotional events are being held in June, including the Vietnamese Products Week, Golden Promotion Day, and Vietnamese Fair, among others. July is expected to see a fair of exported goods and November will witness the annual Hanoi promotion month, among others.