As an activity to implement the National Trade Promotion Programme in 2020, the event was organised by the Vietnam Trade Promotion Agency (VIETRADE), the Asia - Africa Market Department (Ministry of Industry and Trade), the Trade Office - Vietnam Embassy in Israel and the Federation of Israeli Chambers of Commerce (FICC) to support Vietnamese businesses in searching for opportunities to export their consumer products to the Israeli market.
According to the initiative of the Trade Office - Vietnam Embassy in Israel, the event aims to widely promote the potentials and strengths of Vietnam's exports in the fields of agricultural products, food, footwear, textiles and garments, and various types of consumer goods to the Israeli market; while at the same time, connecting Vietnam's manufacturing and exporting enterprises with potential import, distribution, wholesale and retail partners in the Israeli market on the online environment, in the context of domestic enterprises facing many difficulties in promoting trade with foreign markets in general and the Israeli market in particular because of COVID-19 translation.
The event was attended by the Vietnamese Ambassador Extraordinary and Plenipotentiary Ambassador to Israel Do Minh Hung, Vietnamese trade counsellor to Israel Le Thai Hoa, Director International Trade Relations Division at the FICC Ze’ev Lavie, Director General of Vietnam Trade Promotion Agency Vu Ba Phu, Deputy Chairman of Vietnam Coconut Association Cao Ba Dang Khoa and Chairman of the Vietnam Pepper Association, along with representatives of related Israeli agencies and organisations.
The conference included Plenary Session and Private Trade Sessions, online connecting between Vietnamese businesses and each potential Israeli importer by commodity category. At the Plenary Session, agencies and businesses learned about the prospects of Vietnamese consumer products business cooperation in the Israeli market and the strengths of Vietnam's consumer product export industries, especially pepper and coconut products - two of the many commodity groups of Vietnam that many Israeli importers are interested in.
