Vietnam Design Week to nurture creativity from traditional culture

Saturday, 2021-11-27 04:45:17
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Tea pressed into cakes, printed with "Khue Van Cac" (Literature Pavilion) image, a souvenir product designed on the basis of traditional culture dedicated to the Van Mieu-Quoc Tu Giam relic site.
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NDO - With the theme "Awakening Tradition", from November 27 to December 3, Vietnam Design Week 2021 will take place at the Van Mieu-Quoc Tu Giam (Temple of Literature Complex) relic site located in Dong Da district, Hanoi.

This event is organised by the Vietnam National Institute of Culture and Arts Studies under the Ministry of Culture, Sports and Tourism and partners.

Design is an activity that involves many areas of life. Currently, serveral countries in the world have been considered as "creative design countries", when design elements are promoted to apply within their economic and social development.

Therefore, Vietnam Design Week aims to encourage a change in design thinking, considering traditional values as an important resource in design; promoting sustainable trends of the design industry, particularly, the cultural and creative industries in general, and increasing the value of Vietnamese creative products in the international market.

Vietnam Design Week focuses on honouring excellent Vietnamese products and designers in the fields of: Communication design, Living design, Decor & Object design, Clothing design and Public design.

In particular, a number of events have been "launched" before, such as the "Designed by Vietnam" contest which started in July. The contest attracted 183 designs in many fields. On this occasion, 30 designs were selected for the final round, to be completed and exhibited at the Thai Hoc house, the Van Mieu - Quoc Tu Giam, as well as at the programme's website: www.vietnamdesignweek.com.

Within the framework of the event, there was also a workshop "Creative design from cultural resources of the Capital" taking place on November 28, chaired by the Hanoi Department of Culture and Sports, to share action plans, mechanisms and policies of Hanoi city with the title "Creative city"; Seminar "Awakening Tradition" to discuss traditional values exploited and embodied in the design of products and applications today; Seminar "Bolding identity" to share the importance of inheriting and promoting tradition, with current practical activities of young people; Workshop "Designed by Vietnam - Design and Manufacture".

In addition, the programme also has an activity named "opening the workshop" on December 2 in the online format. This activity helps the public to enter art and design studios, where works and products are born, including authors and groups of authors such as: Ta Huy Long, Dinh Cong Dat, 282design, Truc Chi Garden, Phap Lam Hue, Nguyen Tan Phat, Thang Kieu. The public can visit and learn about art studios, workspaces and the creative process of artists and designers.

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