The festival takes place at the HCMC Youth Culture Centre and has attracted the participation of more than 50 book publishers and stationery manufacturers who are showing their products under the theme “Light Town”.
There is also a special check-in space where visitors can take snapshots in celebration of the festive season.
According to Thomas Joseph Ngo from New Kids Corporation, the consumer market in Ho Chi Minh City has been growing rapidly in recent years, especially at the year-end, therefore, organising the festival at this time of the year will meet consumer demand for cultural items.
FAHASA Deputy General Director Nguyen Thi Phung said the company will offer discounts of 10-30% on all display items, with deeper reductions of 15-50% on select items.
There are also other services such as free gift wrapping, Christmas cards and lucky draws for orders worth over VND200,000 (US$8.6).