The MoU on a Media Partnership Promoting Hanoi on CNN International in the 2019-2024 period was inked in Hanoi between Vice Chairman of Hanoi People’s Committee Ngo Van Quy and Senior Vice President Advertising Sales for CNN International across the Asia Pacific region, Sunita Rajan.
In 2019, under the theme "Hanoi open to you," CNN will introduce Hanoi as a destination attracting tourists through its culture, history, heritage and people.
With the theme "Hanoi: Ready to depart" in 2020, CNN will continue to promote images of Hanoi associated with the first ever organisation of the F1 race in the country.
In the next three years, audiences will be informed of Hanoi as a host of regional and world sports events, a centre of innovation and a city of the future.
Previously, Hanoi signed an agreement with CNN on popularising its images in the 2017-2018 period.
The US$1 million-programme has proven effective as it has improved TV viewers’ awareness of Hanoi, while raising the rate of respondents who want to visit Hanoi from 55% in 2017 to 111% in 2018.