Job stability and health were the two key life priorities for Vietnamese people in the reviewed period, followed by the nation’s economic status and work-life balance.
Vietnamese consumers also continued to feel upbeat regarding their personal state of finance with 76% viewing their personal finances to be either good or excellent in the next 12 months (down 1% compared to Q1) but nearly half of respondents stated that it is not a good time to buy.
On a global scale, Southeast Asian consumers are leading the way when it comes to saving intentions, which remains unchanged over the past two years.
In Q2, Filipinos are the world’s most avid savers (71%) followed by Vietnamese (70%), Singaporeans (69%) and Indonesians (66%). The global average of consumers putting their spare cash into savings is 53% (up 1% compared to Q1 2018).
According to Nguyen Huong Quynh, Managing Director of Nielsen Vietnam, the level of consumer confidence in Vietnam remains on par with that of the second quarter last year, well above the global average and the neutral threshold. The country still remains at its highest level for two years.
