Da Nang seeks solutions to attract MICE tourists and enterprises

Friday, 2021-11-19 17:47:26
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Da Nang seeks solutions to attract MICE tourists and enterprises at the forum. (Photo: NDO)
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NDO – The central city of Da Nang expects to continue measures to attract more MICE (Meeting, Incentive, Conference, Event) travellers and delegations in the coming months.

At a forum on the development of MICE tourism for Da Nang during the 2021-2025 period, which has been both in person and online forms, many enterprises gave their support on maintaining policies to attract MICE delegations to the city by 2022, focusing on supporting medical systems, pandemic prevention and control, providing direct discounts of entrance fees to destinations as well as welcome gifts for the delegations.

Deputy Director of Da Nang Department of Tourism Nguyen Xuan Binh said 2021 was the first year that the city pioneered piloting support policies to attract MICE delegations and create positive movements in the public service tourism sector with major delegations such as Balanca Kick-off from Prudential and DatVietVAC Group.

The city’s Tourism Promotion Centre advised and supported nine MICE delegations with 3,120 guests between March 15 and April 26.

At the event, Vice President of Thailand Convention & Exhibition Bureau, Supawan Teerarat, shared the experiences, innovations and flexible improvisation of MICE tourism from her country.

A quick survey on the ability to organise MICE tourism events over the next six months for around 50 travel agencies and events throughout the country showed the units’ concerns about the epidemic’s complicated development.

It is expected that 66% of enterprises will have delegations in the next six months, including those that have not yet organised; meanwhile, only 36% of businesses have made plans to market their products in the last two months of this year. This result proved their caution in organising delegations and anticipates a challenging year for MICE tourism.

Businesses noted that the current epidemic prevention regulations need to be eased in order to reduce anxiety for guests as well as allow businesses to organise MICE events with large crowds.