The BrandLaureate president made the statement at a press conference for the BrandLaureate Awards 2018 held by the Asia Pacific Brands Organisation in Hanoi on September 13.
The BrandLaureate is the highest award presented to premier brands and brand building in many countries. The award was held in Vietnam for the first time in 2017, honouring 40 companies and individuals including Vietcombank, Vinamilk, Keppel Land Vietnam, Lotte Vietnam, RMIT University Vietnam, and others.
Addressing the press briefing, Dr KK Johan said that the Asia Pacific Brands Foundation, founded in 2005, is the world’s only brands and branding foundation to recognise excellent brands and brand culture across the world.
"This year, in Vietnam, we will honour the Vietnamese sports sector for its great achievements and for creating pride in the hearts of the Vietnamese people," the BrandLaureate founder said.
This year's award is scheduled to take place in Hanoi in November.