Vietnamese National Brands

During more than 30 years of building and developing BRG Group and SeABank, businesswoman Nguyen Thi Nga has been honoured with the first-class Labour Order and several other noble titles and awards. “For me, the title of National Emulation Soldier is a source of motivation for me to contribute and share more with the community,” shared the businesswoman.

Despite the gloomy global economic situation, Vietnam’s 2023 export turnover is still forecast to recover and record positive results. Vietnam is increasingly demonstrating its role as one of the important links in the international goods supply chain.

With many distinctive advantages such as quick payment, convenience, and security, VNPAY-QR has changed consumers’ habits around cashless payment, making contactless payment more accessible to the people while supporting government plans to make Vietnam a cashless society.

Prime Minister Pham Minh Chinh has just successfully completed a working trip to attend the Commemorative Summit for the 50th Year of ASEAN-Japan relations and the Asia Net Zero Emission Community (AZEC) Summit as well as engage in bilateral activities in Japan at the invitation of Japanese Prime Minister Kishida Fumio.

On December 19, 2023, at its headquarters at 71 Hang Trong Street in Hanoi, Nhan Dan Newspaper officially launched the ‘One Commune, One Product’ (OCOP) informational webpage at https://nhandan.vn/ocop/.

Weathering the economic crisis and challenges facing the fertiliser sector in 2023, PetroVietnam Ca Mau Fertiliser Joint Stock Company (PVCFC) is one of the few enterprises posting positive business results.

By selecting the direction of green and clean growth, the national brand will become more valuable as Vietnam’s soft power and voice on the international stage grows stronger and more persuasive, especially in a world that is deeply decisive and polarised due to intense geo-political and geo-economic rivalry.

In recent years, Vietnam’s national brand value and ranking on the international stage have continually increased and been recognised by many prestigious international organisations. In addition to macroeconomic, political, cultural and social factors, such success also features the contributions of the business community. The brands that are widely known domestically and externally are an addition to the national brand value.

Since Vietnamese enterprises were approved to make outward foreign direct investment (OFDI) 24 years ago, there have been a number of enterprises being able to establish and affirm the Vietnamese brand on the international stage. But to have more Vietnamese brands with a global reach, it is necessary to reform the mechanisms and policies on OFDI.

In recent years, Vietnam has been continuously named as a bright spot in the global picture of national brand building and development, and as the national brand with the fastest-growing value, up 74% during the 2019-2022 period.