Destination

Thoi Son Islet, in Thoi Son Ward, Dong Thap Province, formerly part of My Tho City, Tien Giang Province, is the largest of the four islets in the lower reaches of the Tien River, which local people often call “con”.

Ha Noi City will offer free admission to scenic attractions, historical sites and cultural facilities that normally charge entrance fees across the city on National Day, September 2.

The Sa Pa Autumn Festival 2026, themed “Sa Pa — Autumn returns to the heritage land” opened at the San Quan area, the People’s Committee of Sa Pa Ward in Lao Cai Province on the evening of August 23, drawing a massive turnout of residents and tourists.

Community-based tourism is opening up more space for women to bring into play their inherent strengths, from cuisine and handicrafts to preserving and introducing indigenous culture. Beyond participating in service provision, many women are gradually becoming creators of products, owners of their livelihoods and beneficiaries of their communities’ cultural resources.

To strengthen regional connectivity, promote the value of heritage sites and diversify tourism products in central Viet Nam, the railway industry officially began selling tickets on August 17 for the HQ1/HQ2 train service, named “Journey of Wonders – World Heritage”, connecting the former imperial capital of Hue with Phong Nha-Ke Bang.

On August 15, at A1 Hill historical site, part of the special national historical site complex of the Dien Bien Phu Battlefield, the Dien Bien Phu Museum under the Dien Bien Department of Culture, Sports and Tourism launched a campaign in response to the “Green Campaign” to further beautify the historical sites.

On August 13, the Department of Culture, Sports and Tourism of Lam Dong Province and the Consulate General of India in Ho Chi Minh City held a programme titled “Exchange, connection and cooperation in tourism development between Lam Dong Province and Indian partners.”

More than simply providing a green and modern means of transport, the Phu Quoc Light Rail Transit (LRT) line, with investment from Sun Group, is expected to offer an emotionally rich journey in which each station serves as a cultural “touchpoint”, telling the story of Viet Nam and its people to friends from around the world during APEC 2027.

Australia is emerging as one of Viet Nam’s key tourism source markets, with visitor arrivals steadily increasing, staying longer, spending relatively more, and showing strong interest in local culture, cuisine, nature and authentic experiences.

Viet Nam has emerged as the fourth most-searched Asian destination among European travellers this summer, moving up one place from the same period last year, according to the online travel platform Agoda.

The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) will feature its largest edition to date, reinforcing its role as Viet Nam's leading platform for international tourism promotion and cooperation.

The merger of Tuyen Quang Province and Ha Giang Province has significantly expanded the tourism space of the newly established Tuyen Quang Province while creating a diverse tourism resource base featuring many assets of global significance. This provides a foundation for developing distinctive travel itineraries that combine culture, history, ecology, leisure, wellness, and adventure sports.

The War Remnants Museum – a centre for researching, collecting, preserving and exhibiting evidence of wartime atrocities and their consequences in Viet Nam – is one of the attractions drawing both domestic and international visitors to Ho Chi Minh City.

The northern province of Ninh Binh has been nominated for the title of Asia's Leading Emerging Tourism Destination at the World Travel Awards (WTA) 2026, underscoring its growing international profile and recognition for sustainable tourism development, according to the provincial Department of Tourism.

Viet Nam welcomed 13.9 million international visitors in the first seven months of 2026, up 13.8% year-on-year, achieving about 56% of this year's target of 25 million foreign arrivals, reported the National Statistics Office under the Ministry of Finance.

Southeast Asia has long been regarded as a destination for budget-conscious mass tourism. However, according to Fortune magazine, international experts believe that Viet Nam is shifting towards a higher-value tourism model, targeting visitors with greater spending power and longer stays.

On the afternoon of July 28, the People's Committee of Thuc Phan Ward, Cao Bang Province, held a press briefing to announce a series of cultural and sporting activities celebrating the 81st anniversary of National Day (September 2, 1945 – September 2, 2026), which will take place from August 28 to September 1.

According to the Tourism Information Centre under the Viet Nam National Authority of Tourism, Phu Quoc has just been honoured by the prestigious online travel platform Expedia in its 2026 Island Hot List. The island is recognised as a premier destination for affordable luxury.

The Kho Gia Gia festival holds profound spiritual meaning for the Ha Nhi ethnic community. It is a time to honour the deities who safeguard the village, and to pray for favourable weather, abundant harvests, and a peaceful life.

An increasing number of local authorities and tourism businesses are engaging international partners to experience Viet Nam first-hand, immersing themselves in local culture, and forging meaningful connections. These familiarisation trips, or famtrips, are rapidly emerging as a “golden bridge”, drawing Viet Nam closer to high-spending international travellers.