Destination

The world-renowned travel magazine Travel + Leisure published an article in early July 2025 about Son Doong Cave, hailing it as the “largest cave in the world” with breathtaking beauty and a uniquely unparalleled exploration experience, as shared by the Department of Culture, Sports and Tourism of Quang Tri Province.

Amidst the robust recovery of international tourism, Vietnamese people are showing an increasing enthusiasm for exploring the world. Statistics from both domestic and international organisations for the first half of 2025 reveal that the most popular destinations among Vietnamese travellers are Thailand, Japan, the Republic of Korea, and Taiwan (China).

The Da Nang International Fireworks Festival 2025 (DIFF 2025) is drawing to a close, with the grand finale scheduled for the evening of July 12. As one of the city’s most anticipated events, the festival has attracted large crowds of locals and tourists alike. Over the course of the month-long event, Da Nang recorded an estimated 1.17 million overnight visitors, marking an increase of nearly 10.3% compared to the same period in 2024.

Travel+Leisure, one of the most prestigious American travel and lifestyle publications, has just published an article about Son Doong cave in Viet Nam's Quang Tri province, praising its breathtaking beauty and incredible journey that no other place can rival.

In the first six months of 2025, Viet Nam welcomed nearly 11 million international tourist arrivals, marking a 21% increase compared to the same period last year. The Republic of Korea and China remained the two largest source markets for Viet Nam. Meanwhile, Da Nang, Ho Chi Minh City, Nha Trang, Ha Noi, and Phu Quoc were the top choices among international travelers.

On July 9 in Ha Noi, the Tourism Information Centre (under the Viet Nam National Authority of Tourism) will officially launch a travel video contest on YouTube Shorts in collaboration with YouTube and MCV Group, under the theme “Viet Nam: Travel to Love!”.

Phu Quoc’s presence in Travel + Leisure’s Asia-Pacific luxury travel rankings continues to affirm the island’s status as a world-class destination.

With record arrivals straining popular sites, Japanese officials promoted new destinations and off-season travel at a seminar in the central city of Da Nang on July 4.

Situated at an altitude of more than 1,500 metres, Muong Long in Nghe An Province enjoys a cool climate year-round, with morning mist blanketing the vast Truong Son mountain range. Often referred to as the “Sa Pa of Nghe An,” mountainous commune now slowly revealing its charm, stirring new possibilities for community-based tourism and a better life for the local Mong ethnic people.

If tourism is seen as a "golden goose," then night-time tourism is a new direction, opening further opportunities to comprehensively exploit this resource.

Ho Chi Minh City’s Department of Tourism officially launched its 2025 summer tourism stimulus programme on July 1, unveiling a series of cultural and culinary experiences aimed at reinforcing the city’s image as a vibrant, welcoming and diverse destination.

Nha Trang in the south-central coastal province of Khanh Hoa has emerged as one of the most popular destinations for tourists from the Republic of Korea (RoK) this summer, according to a July 1 report by the RoK’s Kyowon Tour news site on overseas travel trends.

As the former imperial capital of Viet Nam, Hue possesses key foundations for development and the fostering of soft linkages in politics, economy, and culture. The city also boasts abundant natural resources and strengths, making it a promising destination not only for Viet Nam but also for Asia and the world at large.

With perfect scores from the judging panel, Z121 Vina Pyrotech from Viet Nam and Jiangxi Yanfeng from China have secured their places in the grand finale of the Da Nang International Fireworks Festival (DIFF) 2025.

Viet Nam’s tourism sector continues to make its mark on the global map in 2025 as Ho Chi Minh City and Phu Quoc have been recently honoured at the T+L Luxury Awards Asia Pacific 2025 by US-based Travel + Leisure magazine.

The qualifying round of the Da Nang International Fireworks Festival 2025 (DIFF 2025) officially concluded in Da Nang city, on the evening of June 28.

Viet Bac is a cultural region, a symbol deeply embedded in the historical memory of the resistance wars, closely associated with President Ho Chi Minh and the nation’s long and arduous struggle. With profound historical significance, Viet Bac now stands on the threshold of transforming into a distinctive tourism brand for the Northeast region of Viet Nam.

June, when the lowland sun scorches the roads, also marks the most radiant season of the year in Pu Luong. The terraced rice fields stretch out like a seasonal map woven by generations of hands.

In recent years, Bat Trang Village (Gia Lam, Ha Noi) has been striving to establish itself as a sustainable tourism destination. Visitors can now enjoy a wide range of immersive experiences and benefit from smart‑tourism technology throughout their stay.

The first ASEAN-Republic of Korea Tourism Roundtable in 2025 (AK-RT), hosted by Duy Tan University in coordination with Korean agencies, will take place in Da Nang City from July 1 to 4.