Building service quality on par with world standards
In recent years, the strategy of developing synchronous airport infrastructure and modernising the management and operation process has brought about significant changes in the scale, appearance and service quality of the airports run by the Airports Corporation of Vietnam (ACV).
In addition to national key projects such as Long Thanh International Airport, ACV has also worked to expand and modernise existing airports to serve the aviation sector’s rapid growth and promote its core role in the development strategy of Vietnam’s aviation industry, making strong advances and gradually becoming a national brand with a global reach.
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| Lai Xuan Thanh, Chairman of the Airports Corporation of Vietnam (ACV). |
ACV has always paid attention to ensuring absolute security and safety in airport operation. With a wealth of experience gained from strict compliance with aviation laws and standards, ACV helps to ensure absolute security and safety for flight activities and promote the development of Vietnam’s civil aviation sector. This has created ACV’s special brand value. Furthermore, investing in synchronous infrastructure, vehicles and equipment at airports has helped boost demand, drive the aviation market and promote socio-economic development in places where there are airports.
Persisting with the sustainable development goal, ACV has aligned its business growth with social responsibility by conducting fair competition to advance social progress and work towards sustainability for future generations. To create synchronicity in standards and look towards perfection in airport management and service, all of ACV’s business activities are carried out with customer satisfaction in mind. Transparency, honesty, quality commitment and dedication in all airport services are the factors to build reputation, increase the brand value, and bring benefits to the community and harmonised interests between the business owner and employees.
As the leading airport service provider in Vietnam, ACV has always ensured absolute security and aviation safety to expand the gateway to welcome international visitors to Vietnam, contributing to the country's deeper and broader international integration.
A pioneer in applying green technology
Established in 1974, after nearly 50 years of innovation and development, Viglacera Corporation-JSC has risen and affirmed its position as a leading Vietnamese brand in the construction materials and real estate industry. From there, we can continue to promote our image and build a reputable global brand.
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| Mr. Ranko Lukic, Director of the Commercial Department of Viglacera Corporation-JSC. |
Each brand needs to have a particular strength or advantage to compete in the market, and for Viglacera that is a commitment to product quality combined with "green" criteria, according to the Government's orientation during the new period. Viglacera products are always researched and developed on a foundation of integrated features: environmentally friendly, energy-saving and consumer health protection.
Viglacera’s products, which are distinctive and pioneering in the market, include AAC autoclaved aerated concrete bricks and ALC panels, recognised as members of the Singapore Green Building Council (SGBC), helping to replace traditional red bricks. Energy-saving glass products can save air conditioning power up to 54% and block ultraviolet rays up to 99%, helping to protect users' health and avoiding interior discolouration. Viglacera’s sanitary equipment products are produced on modern production lines, researched and developed to reduce water consumption in each flush and develop antibacterial yeast technology to help protect users' health and ensure living environments.
Currently, Viglacera products are supplied and consumed in more than 40 countries and territories worldwide, trusted and highly appreciated by customers for their design and product quality.
Regarding the foundation for Viglacera’s development, methodical investment over many years should be mentioned. That is continuous cooperation with the world's leading equipment suppliers and technology companies in research, consulting and supply of high-tech equipment such as Von Ardenne GmBh Group (Germany) - Energy saving glass, HESS AAC SYSTEMS (Germany) - Aerated concrete bricks and Sacmi Continua (Italy) - Sintered stone and large format porcelain bricks, to build, operate and use in production lines.
The impressive development over recent years has brought Viglacera Corporation-JSC noble titles and awards from the Party and State, along with many other awards. That is also the driving force to promote the development of the Corporation, worthy of the pride of the Vietnam National Brand.
Proud to carry the spirit of “Vietnam’s Resilience”
Hanoi Beer, Alcohol and Beverage JSC (Habeco), formerly Hommel Brewery, was built by the French in 1890. Habeco was owned by Vietnamese people and produced the first bottle of Vietnamese beer in 1985. Over more than 133 years, with over 65 years of restoration and development, Habeco has always strived to build the Habeco brand stronger.
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| Habeco Chairman Tran Dinh Thanh |
Thanks to its tireless efforts in production and business activities, the National Brand Council recently honoured Habeco as an enterprise achieving National Brand 2022 for the 6th consecutive year. In addition, Habeco also received many prestigious domestic and international awards, such as the top 10 prestigious companies in the food and beverage industry in Vietnam in 2018, the top 25 leading F&B brands of Forbes Vietnam, the top 40 most valuable brands in Vietnam, the top 10 excellent Vietnamese brand products, Vietnamese products favoured by consumers, Vietnam Gold Star Award, and others.
These awards have contributed to marking the maturity of Habeco, a leading domestic beer enterprise in Vietnam, moving into the high-class and professional playing field amid global integration and competition.
Habeco made a “transformation” in production and business activities, launching a new brand identity in 2019 with the desire to have a different brand positioning while still maintaining the same cultural values and traditions, yet still expressing and absorbing modern trends. With the spirit of constant innovation in each product, Habeco has made great strides, becoming one of the leading enterprises in beer production in Vietnam and a symbol of a brand with the spirit of “Vietnam’s Resilience”.
In its development orientation in the following years, Habeco determines its key strategy to continue researching and developing new product lines with higher quality, suitable to consumer tastes. At the same time, it will promote the capacity of the sales system and improve the competitiveness of its brand in the domestic and regional markets.
The company will also boost sustainable brand development strategies, enhance brand competitiveness in domestic and regional markets and realise commitments to the social responsibilities of a National Brand enterprise, positively contributing to the overall development of the country. Habeco has been making every effort to fulfil the goal of “Preserving the quintessence - Elevating position” and harmonising tradition and modernity, worthy of being a National Brand, a brand of the Vietnamese people.
Targeting to become the top technology enterprise in Vietnam and the region
MobiFone has been named in the world’s top 100 most valuable telecom brands for many consecutive years according to Brand Finance's report. Being honoured in the list of Vietnam Excellent Brands in the technology industry in 2022 was a significant milestone, recognising MobiFone's efforts to transform itself from a telecommunications service provider into a technology company with a focus on three main business areas: Digital infrastructure, Digital platforms and solutions, and Digital services.
Four digital products/solutions of MobiFone have won the Vietnam National Brand Programme, including the MobiEdu online education platform, the ClipTV multi-platform Internet TV service, the 3C MobiFone contact centre, and the MobiFone telecommunication service.
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| Nguyen Hong Hien, Chairman of the Board of Directors of MobiFone Corporation. |
By being recognised as a National Brand, MobiFone has proven the network's core values of quality, innovation, creativity, and pioneering capacity, especially in the process of digitisation and digital transformation.
With the mission of “Enhancing lives” and a focus on the five main pillars of Customers - Products - Technology - Operations - Capacity, MobiFone has set the goal of developing business activities in digital infrastructure - digital platforms/solutions - digital content; building an increasingly complete and strong MobiFone digital ecosystem; embracing technology to meet and create needs in the digital economy and digital life of customers; investing in developing new technology platforms; and exploiting technology as a service to improve the quality of life and enrich users’ experiences.
With the desire to build a sustainable national brand, MobiFone is always aware of its social and community responsibilities. All leaders, officers, employees, and staff members of MobiFone always show full participation in activities benefiting the community and the development of society.
Throughout the establishment and development, with the efforts, creativity and dedication of the Board of Directors, MobiFone staff members, and employees, the Corporation has determined a new direction and development strategy for the 2025-2030 period, with the aim to become a leading technology enterprise in Vietnam and the region. MobiFone has grasped opportunities and overcome difficulties to implement medium-term plans and projects on restructuring in all aspects of its organisation, personnel, and administration, thus creating motivation for get out of its comfort zone to establish a new position and build a strong National Brand, while targeting a vision of building a complete digital future, improving Vietnamese people’s lives, and contributing to making Vietnam a digital country.
Core value system positions leading brand
Crystallizing the value of more than half a century of building brand culture at Vietcombank, six core values: Creativity, Continuous development, Thoughtful - Dedication, Wide connection, Difference and Safety - Security, are always promoted, along with the message and commitment throughout "Together for the Future". The process of formation and development has forged a cultural identity, a very proud core with unique values: Trust - Standards - Willingness to Innovate - Sustainability - Humanity. This is the key, an important factor to position the Vietcombank brand.
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| Le Hoang Tung, Deputy General Director of Vietcombank. |
Over many years, Vietcombank has maintained its leading position in the national brand strength index to become one of the ten strongest brands in Vietnam. In addition, Vietcombank's brand is also affirmed in the international market. In 2022, Vietcombank became the only bank honoured as a National Brand for eight consecutive times.
Vietcombank is also the only representative of Vietnam in the top 1000 of the world's largest listed companies, according to the Global 2022 ranking of Forbes magazine. Vietcombank is ranked among the 100 listed banks with the largest market capitalisation in the world, according to Reuters.
In particular, in the third quarter of 2023, Vietcombank was evaluated by the Ho Chi Minh City Stock Exchange as one of the 20 stocks with the best sustainable development index in the stock market in 2023.
The above titles recognise Vietcombank's results and efforts in building, developing and managing the Vietcombank financial service product brand in particular and the Vietcombank brand in general. Inheriting and promoting the achievements, Vietcombank strives towards new goals and visions: "No. 1 bank in Vietnam, one of the 200 world’s largest financial and banking corporations, one of the 700 world’s largest listed companies" by 2030. Implementing the Government's direction, Vietcombank strives to become a leading financial banking enterprise in promoting its role in paving the way and guiding businesses in other economic sectors.
Determined to successfully realise the set goals, Vietcombank has focused on implementing six strategic breakthroughs, including carrying out the digital transformation action programme; improving the quality of human resources with a focus on human resources for digital transformation; developing digital culture; innovating the growth model in association with the transformation of the operational structure towards promoting the overall strengths of the entire Vietcombank system; promoting customer and product development; and perfecting the system of mechanisms and policies. At the same time, the bank has transformed its operational structure for effective and sustainable development.
Increasing position in the global textile value chain
The National Brand Award is the only trade promotion programme assigned by the Government to the Ministry of Industry and Trade to select several outstanding businesses to represent the national image and brand in various industries of Vietnam. To win the award, each business must meet the strict criteria of quality, innovation and pioneering capacity.
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| Than Duc Viet, General Director of Garment 10 Corporation. |
With the investment, research and application of modern technology and equipment, especially the continuous efforts by the businesses in perfecting and meeting the set requirements, up to now, the Garment 10 Corporation has won the National Brand Award seven times in a row. It is even more of an honour as the Garment 10 Corporation is among the few businesses representing the industry to receive awards over the years. Besides, the business itself is always aware of its responsibility in continuing to strive towards maintaining the National Brand Award. The National Brand Award has demonstrated the Garment 10 Corporation’s continuous efforts and affirmed product quality and responsibility to consumers and the social community.
Over the past years, the Garment 10 Corporation has also continuously invested and developed a national brand, as well as a brand for the textile and garment industry, with hundreds of trading partners in developed markets such as the US, Europe (EU), and Japan, thereby spreading the value of the business and the strength of the industry in the global textile value chain. In the domestic market, over the past 30 years, the Garment 10 Corporation’s products have always been trusted and used by consumers.
During the economic integration process, the Garment 10 Corporation will continue to build a reputable product brand in the domestic and international markets. At the same time, the business is committed to affirming and enhancing the position of Vietnamese enterprises and brands on the world stage, aspiring to develop sustainable strategies and drastic action programmes towards providing products with sustainable quality and environmentally friendly values.
