The event featured the participation of 11 enterprises who introduced typical and popular products of Vietnam, including fresh fruits, dried fruits, seafood, vegetables, canned drinks, processed farm produce, spices, tea, coffee, cashew nuts, and others. Vietnamese businesses were especially careful in selecting and preparing the preferred products in France, including organic products.
In addition to introducing agricultural products, Vietnamese businesses also held discussions and connections with supermarket systems in France and promoted tourism and food.
The event’s highlight is the participation of the famous French chef Fédéric Jaunault, who prepared cuisine using Vietnamese ingredients.
According to Nguyen Thi Mai Anh, Vice Director of the Hanoi Centre for Investment, Trade, and Tourism Promotion, the combination of introducing traditional Vietnamese culture and cuisine with French dishes brings a very high promotional effect to Vietnamese agricultural products.
The programme is an important trade promotion event that gives attendees the chance to explore Vietnamese goods through a large-scale and stable distribution system in France while popularising and promoting the export of Vietnamese agricultural products to the French and European markets.
