The information was announced at a press briefing heldby the Vietnam Trade Promotion Agency in Hanoi on June 25.
According to the Director of the Vietnam Trade Promotion Agency Vu Ba Phu, the concentrated national promotion month will be organised concurrently on a national scale, combining traditional trade and e-commerce and is expected to create a spillover effect and attract the participation of a large number of enterprises across various aspects.
At this event, enterprises can offer promotions of up to 100% instead of 50% as prescribed, Phu noted.
Throughout the promotional month, various activities will be held, aligned with the organisation of trade fairs, traditional festivals and the display of local products at localities, contributing to boosting and restoring tourism, Phu said.
Deputy Director of the Domestic Market Department under the Ministry of Industry and Trade Le Viet Nga expressed her hope that the promotional month will attract a large number of consumers, stimulate domestic consumption and promote retail sales in Vietnam.