As one of activities to celebrate the 45th anniversary of bilateral diplomatic relations between Vietnam and Thailand, the event aims to support product promotion and help Vietnamese businesses penetrate the Thai market.
The event is also an important opportunity for Vietnamese businesses to meet with the purchasing units of the retail system of the Central Group and Thai importers in general in the context of the complicated developments of the COVID-19 epidemic in both countries.
This year's event attracted more than 100 Vietnamese businesses. However, due to the size of the event, the organising board selected only 18 businesses that matched the criteria and needs of the importers invited to the event.
Bui Quang Hung, representative of the Trade Promotion Agency under the Ministry of Industry and Trade, said the event is even more meaningful in the context that the Covid-19 epidemic has been having a profound effect on global trade.
On the Central Group's side, Emmanuel Francois Patrick Couronne, Director of Retail Procurement and Purchasing, hopes the business connection programme will help introduce the Group to reputable businesses and bring high quality Vietnamese products to Thai consumers.
Organised for the first time in 2016, so far, the trade programme has made its mark as an effective bridge, becoming a market access channel for Vietnamese goods to the distribution system of the Central Group, opening up potential for Vietnamese businesses in the Thai market. Many Vietnamese products such as lychee, dragon fruit, coffee, cashew nuts, dried fruit have been successfully exported to Thailand and impressed Thai consumers.
In the near future, a programme on promoting Vietnamese goods and cuisine called "A taste of Vietnam" is expected to be held in Udon Thani province, Thailand from June 24 to 26. The programme aims to promote Vietnamese products as well as create opportunities for suppliers to export goods to the Thai market.