In recent years, international e-commerce platforms have helped Vietnamese products to reach more customers and markets, becoming an important export channel for domestic manufacturers.

The ‘V-Brands Go Global with Amazon’ programme is a collaborative initiative between the Viet Nam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade and Amazon Global Selling Viet Nam, aiming to empower 1,000 Vietnamese businesses and 30 national brands to enter the global market.