Amazon Global Selling Viet Nam has officially launched the 2025 Viet Nam Small and Medium-sized Enterprises (SMEs) Empowerment Report, showing that thousands of Vietnamese businesses are currently selling and exporting globally through Amazon, with the number of products sold increasing by 35% compared to the same period last year.

In recent years, international e-commerce platforms have helped Vietnamese products to reach more customers and markets, becoming an important export channel for domestic manufacturers.

The ‘V-Brands Go Global with Amazon’ programme is a collaborative initiative between the Viet Nam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade and Amazon Global Selling Viet Nam, aiming to empower 1,000 Vietnamese businesses and 30 national brands to enter the global market.