Dak Lak is known as the 'capital' of Vietnamese coffee, with rich, fertile basalt red soil ideal for agriculture. The coffee provides livelihoods for thousands of locals and has developed a unique cultural space, closely tied to the socioeconomic life, customs and identity of local communities.

Viet Nam’s coffee exports reached 5.45 billion USD with 953,900 tonnes in the first six months of 2025, nearly equal to the whole year of 2024’s turnover of 5.48 billion USD. Maintaining traditional markets and increasing the export of deeply processed coffee are solutions for this industry to reach the target of 7 billion USD for the whole year of 2025.

Coffee has once again emerged as a star performer among agro-forestry-fishery exports in the first half of 2025, with both volume and value registering strong growth despite ongoing global challenges in supply and climate conditions.