In an era increasingly defined by artificial intelligence, digital transformation, the creative economy, and innovation are no longer a strategic option — it has become a vital necessity for nations, sectors, and organisations to adapt, develop, and assert their positions.

Once a cooperative producing traditional herbal remedies, Sinh Duoc in Gia Sinh commune, Gia Vien district, Ninh Binh, has evolved into a cultural tourism hub that attracts an increasing number of international visitors. The model offers a slow-paced, deeply Vietnamese cultural experience rooted in traditional crafts.