Viet Nam posted its best-ever first-quarter tourism performance, welcoming 6.76 million international visitors in the first three months of 2026, up 12.4% year-on-year, according to the Viet Nam National Authority of Tourism (VNAT).

Ha Noi welcomed around 560,000 visitors during the New Year holiday from January 1 to 4, earning a total revenue of 2.1 trillion VND (nearly 79.85 million USD), marking increases of 250% in volume and 254% in value compared to the same period last year.

Building on the strong recovery in 2025, when Viet Nam welcomed an estimated 21.5 million international visitors, the tourism sector has set an ambitious target of attracting 25 million foreign arrivals in 2026.

Vietnam ranks fourth in the list of most Googled tourist destinations by Australians over the past 20 years, according to Google.

Tourist arrivals in the capital city of Hanoi was estimated at 1.48 million in September, down 15.5% month-on-month, reported the municipal Department of Tourism.