When members of Generation (Gen) Z passionately explore and revitalise Cheo, Viet Nam’s traditional folk opera, it is not only an encouraging sign but also a testament to the enduring vitality of the nation’s traditional art.

In a global consumption painting changing dramatically, Generation Z and Generation Alpha (two population groups born from 1997 onwards) stand out as pioneers of the “green living” trend. The young generations are becoming the driving force promoting businesses to move towards sustainability.

Born into an academic family and decorated with numerous accolades, Lam Nguyen Bao has taken bold strides across various fields - facing both triumphs and setbacks - before dedicating himself to a modern, accessible educational venture aimed at Viet Nam’s Gen Z.