#market access

QR-coded fresh vegetables are supplied to Hapro supermarkets.
Business

Implementing traceability codes enhances market transparency

Adopting traceability codes to enhance market transparency is not a new practice, particularly in developed countries. In Viet Nam, however, with millions of businesses and small-scale production facilities, tracing the origin of each product remains a major challenge. This not only harms the interests of producers and domestic consumers but also diminishes opportunities for integration into promising export markets.

Representatives of member states attend the NATO foreign ministers’ meeting at the organisation’s headquarters in Brussels, Belgium, on April 3, 2025. (Photo: Xinhua)
Commentary

EU’s strategic lever

The European Commission (EC) has unveiled a breakthrough strategy, ‘Choose Europe to Start and Scale’. By addressing a host of long-standing policy bottlenecks, the new roadmap is expected to provide a crucial lever for enhancing the European Union’s (EU) competitiveness.

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