The shift in United States trade policy and reciprocal tariffs is prompting the Vietnamese business community to reassess its export strategies, while also creating opportunities to innovate, enhance operational efficiency, and strengthen sustainable competitiveness.

The US's new 20% reciprocal tariff on Vietnamese imports, down from 46%, will not derail investment flows into Vietnam, according to Dr. Le Quang Minh from the University of Economics and Business at the Viet Nam National University-Ha Noi.