The dual transformation is becoming an urgent requirement to enhance the added value, competitiveness, and adaptability of Vietnamese agriculture in the face of increasingly demanding market requirements. For this process to be effective, along with technological investment, it is necessary to build mechanisms, policies, and an innovation ecosystem stemming from the practical problems of the industry.

Rural tourism not only fosters sustainable agricultural development but also contributes to building civilised and modern new-style rural areas. The development of rural tourism in association with “ecological civilisation” is a strategic direction that many localities are pursuing, with the aim of reducing emissions, enhancing product value, and fostering community development.