MICE EXPO 2025 – the largest annual business networking event in the MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism sector – officially opened on September 26 at the National Convention Centre in Ha Noi. Organised by the Viet Nam MICE Tourism Chapter under the guidance of the Viet Nam Tourism Association, the event aims to promote rapid and sustainable growth of Viet Nam’s MICE tourism.

According to the latest report by the United Nations Tourism Organisation (UN Tourism), in the first half of 2025, nearly 690 million tourist trips were made worldwide, about 33 million more than in the same period of 2024. Alongside Japan, Viet Nam is considered one of the countries with the fastest tourism growth rates in the world.