Ho Chi Minh City Gold Brand Awards launched

Thursday, 2021-10-21 17:20:08
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The winners of the Ho Chi Minh City Gold Brand Awards 2020 honoured at a ceremony in January 2021 (Photo: The Saigon Times)
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NDO - The Ho Chi Minh municipal Department of Industry and Trade in coordination with the Saigon Times Magazine launched the second Ho Chi Minh City Gold Brand Awards on October 21.

The nominees will be evaluated by a jury board and customer feedbacks based on their evolution, creativity, investment in brand building and management, the quality of products and services, and corporate social responsibility.

The entrants must adhere to production and business regulations as prescribed by law without any infringement of intellectual property rights.

Brands which gain 70% of the total score will be submitted to the Chairman of the municipal People’s Committee for final review, and the winners will be announced in December 2021.

According to Director of the municipal Department of Industry and Trade Bui Ta Hoang Vu, the awards aim to raise businesses’ awareness of the importance of brand building and enterprise competitiveness while encouraging their innovation and contributions to the city’s socio-economic development.

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