This is the eighth consecutive year that the Hanoi Sales Promotion Month has been held as one of the largest commercial events in Hanoi.
The annual event themed 'Sales Promotion Month - Benefit for the Community' will take place between November 1 and 30 with nearly 1,000 locations offering promotions including 700 locations held by enterprises with distribution chains, up 20% compared to 2014.
Director of Hanoi Department of Industry and Trade, Le Hong Thang said the Sales Promotion Month will create opportunities for consumers to buy discounted goods, particularly goods made in Vietnam and have the opportunity to take advantage of sales promotion programmes offered by an array of businesses.
The event is also one of a number of substantial activities in response to the campaign 'Vietnamese people prioritise using Vietnamese goods', he added.
He noted that the Sales Promotion Month also offers an opportunity for enterprises to promote and sell their products, contributing to fostering production.
A string of activities will be organised during the promotion month including an 'Online sales promotion' programme on November 1-7 via two portals www.thangkhuyenmaihanoi.vn and www.timnhanhvietnam.vn; a 'Tourism promotion festival' consisting of 40 promotional booths at Ly Thai To Flower Garden from November 7-8; and the 'Sales Promotion Month Fair' including 240 promotional booths at the Giang Vo Exhibition Centre from December 3-7.
In addition, the 'Gold Day' programme will be held at 31 locations from November 14-15 with discounts of up to 50%. The event will see the participation of many large enterprises such as HC, Pico, Hapro, Vinmart, Saigon Co.op Mart, Big C, Parkson among others.
