This is the 10th consecutive year that the event has been held in Hanoi in a bid to foster links between enterprises, promote Vietnamese brands and offer more benefits for local consumers.
Various notable events during the promotion month include a Tourism Promotion Festival, Golden Friday, and Golden Promotion Week, among others.
The month-long event will take place until December 9 at a large number of stores, websites and online shopping applications with the participation of roughly 1,000 enterprises.
Addressing the opening ceremony, Vice Chairman of Hanoi municipal People’s Committee, Nguyen Doan Toan, said that the 10th consecutive organisation of the promotion month marked the success in connecting producers, distributers and consumers, contributing to boosting the consumption of Vietnamese goods.
At the launch ceremony, the organising board also honoured 74 firms and the 133 most preferred Vietnamese products.
