Vietnamese durian promotion campaign launched in Australia

Wednesday, 2019-10-30 16:27:35
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Vietnamese Consul General to Sydney Trinh Duc Hai launches the promotion campaign in Sydney. (Photo: Vietnam+)
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NDO – A campaign promoting the Vietnamese durian entitled “Vietnamese durian tasting roadshow” was launched in Sydney on October 29 by the Vietnam Trade Office in Australia.

A royal antique car, decorated with durian fruit and a banner with “Vietnamese Durian” travelled around the centre of Sydney to attract the attention of the locals.

This is the first time a typical fruit of Vietnam has been introduced to Australian consumers in the form of a roadshow.

Speaking at the promotion campaign, Vietnamese Consul General to Sydney Trinh Duc Hai said that the promotion of Vietnamese agricultural products is a specific action to strengthen the trade relations between Vietnam and Australia.

According to Head of the Vietnam Trade Office in Australia Nguyen Phu Hoa, although Australia has yet to grant permission to the import of fresh durian, frozen durian has long become popular here.

He noted that if Vietnamese frozen durian can utilise the indigenous values, improve its models and develop a unified branding strategy, it will be able to compete with other international durian brands.

The Vietnam Trade Office has successfully shipped two batches of Vietnamese frozen durian to Australia, Hoa added.

The durian production capacity of Vietnam has increased quickly from 17,500ha in 2018 to 47,300ha in 2018, raising the output from 93,000 tonnes to over 478,600 tonnes, according to the Ministry of Agriculture and Rural Development.