Conference reviews Hanoi’s investment, trade and tourism promotion activities in first half of 2022

A conference was held on August 2 to review the Hanoi Promotion Agency (HPA)’s programme on investment, trade and tourism promotion in Hanoi in the first half of 2022 and implement tasks for the last six months of this year.

 HPA Deputy Director Nguyen Thi Mai Anh peaking at the conference (Photo:
HPA Deputy Director Nguyen Thi Mai Anh peaking at the conference (Photo:

Various activities to promote investment, trade and tourism in Hanoi

Since the beginning of this year, a string of activities has been organised to boost the capital city’s investment, trade and tourism, contributing to recovering and rebooting the city’s economy after COVID-19 pandemic.

Speaking at the conference, HPA Deputy Director Nguyen Thi Mai Anh reported that the agency has coordinated with departments and sectors to seek new ways to support domestic and foreign businesses and investors in introducing their products and connect with trade partners through expos and festivals.

Various activities have also been held to promote and recover tourism, boost connectivity and cooperation between localities and international organisations and partners, and increase the application of information technology.

Prominent among the activities were the meeting with international trade and economic representatives in Hanoi, the Happy Tet (lunar New Year Festival) programme, the 31st Vietnam International Trade Fair (Vietnam Expo 2022), a promotion week for Hanoi’s products in Nghe An, a fair displaying agricultural and OCOP products, surveys to develop tourism products in a number of districts in Hanoi, the Vietnam International Travel Mart - VITM Hanoi 2022, the 2022 Hanoi Tourism Festival, and the Hanoi Cuisine and Traditional Craft Village Tourism Festival.

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Foreign visitors join activities at the Happy Tet (Lunar New Year Festival) Programme 2022.

On the occasion of SEA Games 31, the HPA organised many events to display products and images of Hanoi’s traditional craft villages, which left deep impressions on visitors on Vietnam’s capital – a City for Peace and a Creative City.

Addressing the conference, Deputy Director General of the Foreign Investment Agency under the Ministry of Planning and Investment, Nguyen Anh Tuan, hailed that despite many difficulties caused by the COVID-19 pandemic, particularly the disruption of the supply chain, and limitation in foreign investment attraction, the HPA has exerted efforts and stimulated creativity in implementing promotion activities, thereby, supporting businesses in overcoming difficulties and facilitating their production and business recovery.

Promoting central role in enhancing trade and tourism activities

Delegates at the conference shared the same opinion that the HPA should continue to promote its central role in boosting trade, economic, tourism activities of the capital in the coming time.

Deputy General Director of the National Administration of Tourism Pham Van Thuy suggested that Hanoi’s tourism sector needs to focus on foreign markets that have resumed direct flights, allowed their citizens to travel abroad and overseas Vietnamese to visit their homeland after the COVID-19 pandemic.

Meanwhile, Vice President of Hanoi Association of Small and Medium-sized Enterprises (SMEs) Mac Quoc Anh called on the HPA to support businesses by introducing OCOP products and specialties in districts, and striving to connect FDI enterprises with SMEs in Hanoi, thereby establishing a production chain, boosting product localisation and promoting digital trade while ensuring harmony between traditional and digital trade.

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Vice Chairman of Hanoi People's Committee Nguyen Manh Quyen speaking at the event.

For his part, Vice Chairman of the Hanoi People's Committee Nguyen Manh Quyen asked the HPA to continue to advise Hanoi City’s authorities in removing difficulties for businesses, proactively reviewing its operation, developing an in-depth action plans, contribute to promoting the recovery of commerce, tourism, and agriculture,

As Hanoi is promoting the establishment of industrial zones and clusters, the HPA needs to strengthen coordination with ministries, sectors, and relevant agencies to step up promotion activities and attract foreign investment.

Identifying domestic market as an important driving force

The HPA has identified its goal in the last six months of the year, focussing on continue popularising Vietnam’s laws, policies, and regulations as well as business environment to organisations, enterprises and investors to learn about. Specifically, the agency has identified the domestic market as an important driving force to promote the production and business of enterprises.

The agency also eyed to diversify promotion activities, enhance the application of technology in e-commerce, and improve the database system for promotion activities.

It is necessary to strengthen connections with domestic and foreign associations, embassies, trade offices, and commercial counsellors in order to seek potential trade partners, enhance brand identity, and advertise Vietnam’s image, destinations and tourism products on digital platforms.

In addition, the agency will organise and participate in major domestic tourism, cultural and sporting events as well as international tourism fairs and events held in Vietnam.