Hapro boosts exports of agro products, foodstuffs

Prime Minister Nguyen Xuan Phuc and a high ranking delegation from Vietnam visited the Vietnamese enterprises’ booths, including one by Hanoi Trade Joint Stock Corporation (Hapro) - a subsidiary of BRG Group, at the opening of the first China International Import Expo (CIIE 2018) in Shanghai city on November 5.

Prime Minister Nguyen Xuan Phuc (second from left) visits Hapro’s booth at CIIE 2018. (Photo: NDO/Viet Anh)
Prime Minister Nguyen Xuan Phuc (second from left) visits Hapro’s booth at CIIE 2018. (Photo: NDO/Viet Anh)

PM Phuc praised Hapro for developing plans to boost the exports of Vietnamese agro products, including rice - the main export item of Vietnam to the Chinese market, to overseas markets in recent years.

On the first day of the fair, Hapro signed several export contracts. It is expected that by the end of the fair, the corporation will welcome nearly 200 customers at its booth to make transactions on goods trading.

Hapro’s participation in CIIE 2018 aims to realise the National Trade Promotion Programme 2018, contributing to promoting the image of the country and Vietnamese businesses, while promoting the exports of Vietnam's key products. Through the Shanghai fair, Hapro aims to boost the exports of other agricultural and food products, thereby boosting its export growth to the Chinese market from 20-30% by 2019.

After Hapro's first shareholders' meeting on June 24, 2018, Hapro's production and business activities have gained positive results, especially in exports. Its development orientation has been stated by BRG Group’s President cum Chairperson of Hapro, Nguyen Thi Nga, that after equitisation, Hapro will develop towards an import, export and trading corporation, capable of competing and developing sustainably, as well as promoting its role as a major economic and trade enterprise, contributing greatly to Hanoi’s economic development.

Hapro focus on promoting and increasing export turnover to turn it into a leading international brand in the region and become the group's main subsidiary in the field of exports, attaching the Hapro brand name to the BRG brand of the group.

It also targets to successfully promote five export items to bring Hapro into the list of the top five exporters in Vietnam in terms of rice, cashew nuts, pepper, coffee and handicrafts.

Hapro targets to earn a total revenue of approximately VND9 trillion (US$387.7 million) by 2020, up 45% compared to 2018, with 80% of the revenue coming from exports, and an export turnover at US$200 million, up 66% compared to 2018.

Based on the aforementioned major orientations and specific objectives, Hapro's Board of Directors has focused on implementing multiple breakthrough solutions to increase export turnover and maintain their foothold in foreign markets.

Hapro has actively participated in major trade fairs and conferences around the world in agriculture and the food industry, joined information communication programmes with foreign enterprises, and maintained contact with Vietnamese embassies and trade offices in foreign countries, as well as foreign trade offices and diplomatic missions in Vietnam, thereby facilitating the trade of Vietnamese goods to the international market.

Thanks to the implementation of synchronous solutions, including efforts in trade promotion activities, after nearly four months of operation as a joint stock company, Hapro has maintained its development pace in production and business activities.

Its export turnover in the first nine months of 2018 reached US$89 million, equal to 120% over the same period in 2017. Total revenue reached VND3.9 trillion (US$168 million), equaling 120% over the same period last year. Several export items continued to witness a high growth rate, such as cashew nut exports reaching US$62 million, up 15%, and rice exports reaching nearly US$18 million, an increase of 22% over the same period in 2017.