The event, which features a number of activities including the 12th Vietnam Brand Forum and the 2019 National Brand Exhibition, aims to provide a chance for localities to share their experience in building regional brands, while managerial agencies, experts and businesses could discuss issues related to building brands for businesses, products and regions.
Activities during the week are expected to attract experts from many agencies, organisations and businesses such as the Party Central Committee's Economic Commission, the Institute for Brand and Competitiveness Strategy, the Central Institute for Economic Management Research; as well as international experts from Germany, France, Italy, and the Republic of Korea.
The Vietnam National Brand Programme was approved by the Prime Minister in Decision No. 253/2003/QĐ-TTg dated November 25, 2003. It is the only Vietnamese programme to promote national image and brand through product brands, including goods and services.