Regional specialities e-commerce platform launched

Chus - an online trading platform for Vietnamese specialities, was officially launched in Ho Chi Minh City, on October 4.
Hoi An Soul's young craftsmen are meticulously making products that are both beautiful and highly functional.
Hoi An Soul's young craftsmen are meticulously making products that are both beautiful and highly functional.

Chus is a gathering place for more than 500 brands with 6,000 Vietnamese products, which are handmade, local specialities, and consumer products, produced in limited quantities, serving the needs of domestic consumers and foreigners living and working in Vietnam.

With the call "Go to Chus to buy quality Vietnamese goods", this platform is where customers can easily find rich, quality products, neatly and beautifully packaged, such as The Ho Tieu (Phu Quoc), skin and hair care products from the forest garden of Ri Mo (Dong Thap), coconut candy from Chai Bep (Ben Tre), handmade hairpins from 'fragile.house' (Quang Nam), lacquered jewellery of Dai Nghia-Hue (Thua Thien Hue), and chilli sauce according to the traditional recipe of SPICO (Thanh Hoa).

Injoon Song - founder and CEO of Chus said that Chus connects and cooperates with many talented artisans and craftsmen throughout Vietnam, to create a difference in each product. At Chus, each product symbolizes the constant effort and love that the artisan puts into every detail of the product.

As a solid bridge between consumers and local brands, Chus always tries to improve itself at every step of its journey, not only bringing users a great experience but also the most unique and quality products.

Injoon Song

Founder and CEO of Chus

During the implementation of this project, Injoon Song had the opportunity to travel to most provinces and cities and was very surprised by the local products and the meticulous and unique works of Vietnamese craftsmen.

By finding unique Vietnamese products from three regions, supporting craftsmen, artisans, and manufacturers in improving product quality, with methodical and professional packaging and promoting, and also bringing these works and products to the Chus platform, Chus hopes to bring convenience to consumers, while also creating a private community of people who love, cherish and support high-quality Vietnamese products.

NDO