The 90-Day Amazon Launchpad programme is part of the ministry’s Go Digital Go Global aid package for enterprises’ digital transformation during 2021-2025, aiming to help small- and medium-sized ones bring their products to global markets using digital tools and platforms. Amazon Global Selling is among partners of the package.
In the first phase of this package, Amazon Global Selling Vietnam will assist more than 50 selected businesses with different levels of assistance, from providing information and knowledge via email, webinars to direct support by Amazon personnel in the process of business planning on cross-border e-commerce.
During 90 days participating in the programme, they will also have the opportunity to access other support activities of the Go Digital Go Global aid package such as learning, applying digital tools for market research and analysis based on exploiting big data and artificial intelligence.
In addition, the businesses will be assisted in switching to trans-border e-commerce platforms, application of digital content publishing tools, intelligent promotion tools and goods traceability solutions.
This support activity is being implemented by Amazon Global Selling Vietnam from September to November 2021.
The programme to support enterprises in digital transformation for 2021 – 2025 period is chaired by the Ministry of Planning and Investment, with the coordination of the United States Agency for International Development (USAID), for the goal that 100 percent of enterprises are aware of digital transformation.
In addition, at least 100,000 enterprises are supported to use a digital transformation readiness evaluation tool and other digital solutions and at least 100 manufacturing and processing enterprises successfully adopt digital transformation.
