ASEAN is a geographically favourable market with considerable room for Viet Nam to expand its agricultural exports. However, as countries in the region raise their import standards, Vietnamese businesses need to better meet requirements on quality, traceability, and product certification, while participating more deeply in regional value chains in order to maintain their market share.

In the first six months of 2026, Viet Nam’s agricultural exports to the Middle East slowed as geopolitical conflicts drove up logistics costs and disrupted supply chains. However, with high import demand, substantial consumer potential, and advantages created by free trade agreements (FTAs), the region remains a strategic market for Vietnamese agricultural products.

Facing the risk of slower growth as the price cycle turns, the agricultural sector needs to rethink how it participates in the market in a more proactive manner.

The US continued to be Viet Nam’s largest export market for agricultural, forestry and fisheries products in 2025. Against the backdrop of frequent changes in US trade policies, this result reflects strong efforts by businesses to enhance product quality in order to maintain market share.