Ho Chi Minh City is striving to capitalise on its advantages to develop tourism comprehensively, in line with its existing potential. Among these, cuisine is regarded as one of the city’s key strengths to further “position” its identity on the national tourism map.

A book on Hanoians’ eating and drinking etiquette through the history by author Vu The Long, in its Chinese-language edition, has received the 2025 influential Southeast Asian book award in China.