Within efforts to increase value and expand markets for OCOP products, one approach that has been promoted recently is to bring them into spaces that are frequented by tourists, such as restaurants, hotels, resorts, tourist attractions, ecological sites, and airports.

Viet Bac is a cultural region, a symbol deeply embedded in the historical memory of the resistance wars, closely associated with President Ho Chi Minh and the nation’s long and arduous struggle. With profound historical significance, Viet Bac now stands on the threshold of transforming into a distinctive tourism brand for the Northeast region of Viet Nam.