After centuries of ups and downs, the ancient communal houses in coastal localities to the east of Ho Chi Minh City — such as Vung Tau, Long Huong, Long Hai, and Phuoc Hai — still stand as living witnesses of the rich cultural and historical traditions.

Once a cooperative producing traditional herbal remedies, Sinh Duoc in Gia Sinh commune, Gia Vien district, Ninh Binh, has evolved into a cultural tourism hub that attracts an increasing number of international visitors. The model offers a slow-paced, deeply Vietnamese cultural experience rooted in traditional crafts.

In the national strategy for developing cultural industries, Ha Noi has been identified as one of Viet Nam’s three most important cultural industry hubs.