Once a cooperative producing traditional herbal remedies, Sinh Duoc in Gia Sinh commune, Gia Vien district, Ninh Binh, has evolved into a cultural tourism hub that attracts an increasing number of international visitors. The model offers a slow-paced, deeply Vietnamese cultural experience rooted in traditional crafts.

In the national strategy for developing cultural industries, Ha Noi has been identified as one of Viet Nam’s three most important cultural industry hubs.