#developing cultural industries

An artificial intelligence-powered robot guides visitors at the Ho Chi Minh City Museum of History.
Technology

Applying AI to the development of cultural industries

In the development of cultural industries, artificial intelligence (AI) is becoming a core technology that is transforming the ways cultural products are created, produced and distributed, contributing to heritage preservation, the promotion of national identity, the enhancement of competitiveness and the expansion of international markets. However, the application of AI is also raising numerous challenges related to copyright, data and high-quality human resources.
Opportunities

A typical earthen house of an ethnic minority community in Tuyen Quang Province.
Travel

Heritage as the cornerstone of destination branding

In strategies for developing cultural industries integrated with tourism, localities are placing increasing emphasis on building destination brands. Heritage, landscapes and cultural identity are transformed into creative resources, delivering distinctive experiences that shape the image and appeal of each place.

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