Digital transformation offers ethnic minority communities the opportunity to promote their cultural values from village spaces to wider society. However, this process also presents numerous challenges relating to cultural rights and the risk of heritage being commercialised.

The Moc Chau Cultural and Tourism Week 2026 and the Son La International Brocade Festival opened in Moc Chau ward, the northern mountainous province of Son La on August 31 as part of activities marking the 81st anniversary of Viet Nam’s National Day (September 2, 1945–2026).