For Viet Nam’s tourism industry, countries with large Muslim populations constitute a significant emerging market, with a combined population of 2.12 billion. Although this market has only recently been explored, Ha Noi welcomed 650,000 Muslim visitors in 2024 alone, with strong growth prospects. However, cultural, religious, and lifestyle differences present challenges for local tourism businesses.

With an estimated global value of over 200 billion USD per year, Halal tourism – or Muslim-friendly travel – is becoming an increasingly popular trend being actively pursued by many countries around the world, including Viet Nam.