Located in the core zone of Pu Luong Nature Reserve, Lan Village in Pu Luong Commune, Thanh Hoa Province, has retained its peaceful, pristine character and strong Thai ethnic identity amid majestic mountains and forests. Here, in cosy stilt houses, the rhythmic sound of shuttles continues to echo. Preserving the traditional craft of handwoven brocade is a way for local people to safeguard their collective memory, nurture their cultural identity, and create additional livelihoods.